Veidt Enterprises is a worldwide conglomerate that manufactures everything from the famous lingerie and make-up line Nostalgia to super-hero action figures. It is run by so-called "smartest man in the world," Adrian Veidt. Veidt Enterprises is comprised of many buildings, most of which interior is in the decorative style of Egyptian.

Rorschach broke into Adrian's house, located in Veidt Enterprises's main building, with his grappling gun, where Adrian's attempted assassination took place. Veidt Enterprises also holds at least one building in the frozen wastelands of Antartica, called Karnak, a large dome inside which there is a large experimental rain forest, living quarters and labs. Inside this building, Adrian performs such stunts as hightened senses, quick reflexes and catching bullets; the final few moments of the book are also held in this building.

Energy HydrantsEdit

The Veidt Enterprises manufactured most of the things seen in the book, not the least of which is the energy hydrant, a small outlet that allows electric-powered vehicles like cars and trucks to recharge; they are the equivalent of gas pumps for gasoline-powered cars. This technological advancement was made possible through the synthesizing of lithium through the super powers of Dr. Jon Osterman (A.K.A. Dr. Manhattan) to change molecules to different molecules. These hydrants are seen throughout the world and have a signature lightning bolt within a circle on them.

The MonsterEdit

See full article: Alien Monster

Adrian used his monetary resources and superior intellect to create a giant genetically engineered monster, with dozens of tentacles and one large eye, along with a giant unnatural brain (cloned and enhanced from that of deceased psychic Robert Deschaines) that generated a devastating mental shockwave upon the creature's death that killed half of the population of New York City in order to frighten the governments of the world into working together, thereby saving humanity from extinction. br />

The Veidt MethodEdit

The Veidt Method is a famous magazine on the theory of bodily health, including a strict fitness regime to enhance one's physical skills and mental exercises to assist in the creation of a "new you." One of the in-between sips of hardcore literature in the book that pop up at the end of every chapter is a summary of the Veidt Method's components.

Employees Edit

The Alien Monster Project

See alsoEdit


Veidt products are seen throughout the book in almost every part of life. Aside from the most obvious ones, such as Nostalgia, the Veidt logo can also be seen on other objects like hats worn by characters on the background or even Dan's kettle. Other companies with mythological names like Gordian Knot Lock Co. or Promethean Cab are also presumably subsidiaries of Veidt.

Seeing how Veidt conforms to and manipulates the market with subconscious imageries (this is obvious in his letter to Angela Neuberg in Chapter XI) combined with the fact that his products are everywhere makes us imagine how much influence and control he has over the minds and opinions of the people.

Behind the scenesEdit

Zack Snyder invited fans to direct and film fictitious Veidt product commercials so that some of them would appear at the background of the Watchmen film.

External linksEdit

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