Veidt Enterprises is a multinational conglomerate headquartered in New York City founded by Adrian Veidt. The company manufactured a wide variety of products including fashion, perfume, consumer electronics, toys, and entertainment.
History[]
The Rise of Veidt Enterprises[]
Adrian Veidt established Veidt Enterprises after openly revealing his identity as Ozymandias. Anticipating the restrictions of the Keene Act—enacted in 1977 to outlaw unsanctioned vigilantism—Veidt retired from heroics two years prior and strategically redirected his efforts toward the corporate world. Leveraging his renown as the "smartest man in the world," he utilized his intellect and public image to build a multinational conglomerate, pioneering advancements in technology, commerce, and entertainment, and quickly became one of the most powerful conglomerates in the world. This calculated transition not only cemented his influence in global industries but also provided a powerful front for his more secretive and far-reaching ambitions.
Veidt's ability to predict market trends, combined with his personal brand of charisma, made his company an unstoppable force. Under his leadership, Veidt Enterprises diversified into nearly every major industry, including pharmaceuticals, media, energy, and transportation.
Veidt’s extensive reach extends beyond business and into the very fabric of society. Through subtle branding, Veidt’s imagery and philosophy permeate every aspect of life, from the clothes people wear to the subconscious messages in advertising. His ability to manipulate public perception is evident in his carefully curated product designs and media empire.
Spark Hydrants and Technological Expansion[]
One of Veidt Enterprises' most groundbreaking innovations was the Spark Hydrant, a charging station for electric-powered vehicles. These hydrants, distinguished by their lightning bolt emblem, became widespread across the globe. Their existence was only made possible by Veidt's ability to synthesize lithium using Doctor Manhattan’s molecular manipulation powers, ushering in a new era of transportation.
This was part of Veidt’s grand vision to eliminate reliance on fossil fuels, further consolidating his control over technological progress and infrastructure.
11/2 Psychic Shockwave[]
Adrian Veidt used his monetary resources and superior intellect to secretly create a giant genetically engineered monster, with dozens of tentacles and one large eye, along with a giant unnatural brain (cloned and enhanced from that of deceased psychic Robert Deschaines) that generated a devastating mental shockwave upon the creature's death that killed millions of people in New York City in order to frighten the governments of the world into working together, thereby saving humanity from extinction.[1][2]
Employees[]
- Adrian Veidt - CEO & founder
- Angela Neuberg - Director of Veidt Cosmetics & Toiletries
- Leo Winston - President of Marketing and Development
- Kelley Popham
The Alien Monster Project[]
Notable Products and Designs[]
- Spark Hydrants
- Nostalgia
- Mmeltdowns
- Sunbursts
- Teleportation Window
- The Veidt Method
- Ozymandias Action Figures
- Ziggurat of Death
- Millennium
Subsidiaries[]
- New Utopia
- Nova Express
- Veidt Cosmetics & Toiletries
- Pyramid Construction
- Triangle Inc.
Trivia[]
- Veidt products are seen throughout the series in almost every part of life. Aside from the most obvious ones, such as Nostalgia, the Veidt logo can also be seen on other objects like hats worn by characters on the background or even Dan Dreiberg's kettle. Other companies with mythological names like Gordian Knot Lock Co. and Promethean are also likely subsidiaries of Veidt Enterprises.
- Seeing how Adrian Veidt conforms to and manipulates the market with subconscious imageries (this is obvious in his letter to Angela Neuberg in Chapter XI) combined with the fact that his products are everywhere makes us imagine how much influence and control he has over the minds and opinions of the people.
- Veidt Enterprises' influence is evident even in minor details—characters in the Watchmen universe wear Veidt-branded accessories, read his self-help materials, and use his technological advancements without question, making him a silent yet omnipresent force in their daily lives.