Millennium

"This is the time, these are the feelings."

—Millennium's tagline

Millennium is a brand created by Veidt Enterprises.

History

Introduction

Following the "alien" attack on New York City and end of the Cold War, Adrian Veidt released the Millennium brand that would ultimately phase out Veidt Enterprises' Nostalgia line by summer of 1986. Millennium featured controversial imagery to reflect a futuristic utopian vision following the peace between the United States and the Soviet Union.

HBO Timeline

Failed Marketing Brand

Millennium, also referred to as Millennium by Veidt or Millennium Society, served as a broad set of marketing and philanthropic endeavors in which Adrian Veidt positioned himself as a guru in the human potential movement, trying to evolve society into a future technology-based utopia led by transcendent supermen. He expanded the brand to include a clothing line, a series of schools, and an youth organization. Because Veidt set up this campaign too soon after the catastrophe and financial ruin that was left behind from 11/2, failure to predict society's wariness of new emerging technology, and the brand's fundamental incompatibility with the looming fear of a supposedly new extraterrestrial existential threat that Veidt unleashed, Millennium was a failure and it severely tarnished his reputation as well as the company's. By the early 1990s, several of the Millennium brand's endeavors were eventually dissolved and discontinued including the Millennium Scouts of America and Millennium Polytechnic.

Despite this, the Millennium clothing line would continue to thrive with several chains across the United States. Following the buyout and official acquisition of Veidt Enterprises, Trieu Industries came to officially own the Millennium brand and Lady Trieu used it as the name for her gigantic clock tower in Tulsa, Oklahoma.

Trivia

• A poster promoting Millennium is displayed near the end of Issue #12 featuring the following tagline: "This is the time, these are the feelings".
• The shift to Millennium from Nostalgia, as depicted near the end of Issue #12, represents a larger change in the characters, looking less towards the past and more towards the future.
• Similarly, Mmeltdowns are replaced with Sunbursts.